This story recently aired on PBS and features a small print company who has made a great success by specializing in one of the smallest, and historically least profitable print items ... Postcards. They have used a systems approach to deliver custom postcard.

This story is a great one for all small businesses and especially for a print company.

Here's a clip from their web-site:

We have refined the art of providing superior customer service support with personal account teams, web-based status reports and automated reminder calls. Each job is immediately assigned a job number for easy reference and the status of your order can be checked at any time, ensuring that your experience with us is as effortless as possible.

You can read a transcript or view the show on-line by clicking the link below.

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